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The current global financial crisis has been particularly hard on the auto industry throughout the world. While car production has plummeted in the US and most of the world including Europe, India’s auto-industry has planned to stay steady against the economic challenge by manufacturing the world’s most inexpensive car – the Tata Nano. Expected its official launching next week, the Tata Nano is priced at only 2000 USD. The Tata Nano, which is due out in the dishy shape of a jelly-bean, will be cheaper than some hi-fi laptops and especially targeted at the middle-class customers in the South Asian region.
Though the news of Tata Nano’s advent is a cheerful one, certain challenges face the product’s sale and marketing. The initial sales are expected to remain low due to the notable cut in people’s earnings following the global economic crisis which has affected the Indian job market most severely in the past 6 years. The company also foresees a limited production in the first year – no more than 50, 000 cars – due to problems with the functioning of the manufacturing plants. The sales of Tata Nano will, therefore, be limited by production and not following the customers’ demand.
Despite the initial challenges, the Tata Nano is likely to be the winner in the long run, especially when the economy starts recovering from the depression. It is yet to be seen how the environmentalists plan to protect the atmosphere from loads of vehicular emissions coming with large-scale sales of as affordable a car as the Tata Nano.
RSS 
With that said, it's pretty obvious that this car will not make it to the U.S.
Famlies of four are on a singe motorcycle everwhere in dense traffic and highways.
This car is not only much safer then that but much more comfortable for the famlies.
And yes, I realize that by North American standards this car would pass zero safety tests.
But for India this makes sense and I give my cudos to Tata.
anyway did you know tata is also the 5th lastest steel producer in the world (that must help cut some costs possibly).
and tata is the worlds second largest tea producer (as in drinking tea).
Why would you ever would like to buy such crappy and unsafe car when you could get yourself a safe and eco-friendly AYGO/Panda/Polo/C1/C2/107/Fiesta????
The rich arrogant people think they have all the rights to pollute the world and the poor should sit in a corner and watch them have fun
I hope the exhaust from these cars blows smoke in there arrogant faces
I do wonder how fuel efficient these cars are and if there will be an unwarranted increase in emissions going into the atmosphere, especially in an overcrowded region of the world as India.
Would these small care cause undue stress to respiratory impaired individuals?
I read that many on here don’t want this this car to exist at all considering walking or motorcycles a better way to transport people. While that may be so, western countries are fast to criticize developing countries who are trying to come up with a product for a problem and this seems more selfless than selfish.
As Americans, we tend to be judgmental towards other countries. We tend to gag at a gnat but swallow a camel.
I think what we need are not cars, just some sort of a calesa where a horse is used like in the old times of London. The environment, the people and earth might have a good time without all the extras cars bring like pollution.